Apparel sales are driven by economic conditions, demographic trends, and pricing. Fashion, while important for an individual company, plays a limited role in overall market demand.
Market Segmentation: The company's target group is seen as having enough disposable income to spend on high priced quality clothing.
Distribution Strategy: New Look plans to use a direct sales force, retailers, and the Internet to reach its markets. These channels are most appropriate because of time to market, reduced capital requirements, and fast access to established distribution channels.
